Ariely, Dan – Predictably Irrational: The Hidden Forces That Shape Our Decisions

Harper Perennial, 2010, [Surrounding Knowledge] Grade 5

This is an important book. In Predictably Irrational Dan Ariely highlights how our cognitive machinery frequently results in irrational behaviour. The book is an amalgate of experimental psychology and economics, with various practical applications. Ariely is a professor in Behavioural...  Further reading...  Link to Amazon...