Marcus, Bernie & Blank, Arthur (with Andelman, Bob) - Built from Scratch

Homer TLC, 1999, [Surrounding Knowledge] Grade 4

I was recently recommended this book by a devoted football fan. One of the authors, Arthur Blank, is currently the owner of the Atlanta Falcons. His aim is to create one of the strongest franchises in the NFL - a challenge well in line with building...  Further reading...  Link to Amazon...