Gummesson, Evert – Total Relationship Marketing

Butterworth Heinemann, 2002, [Business] Grade 2

This is an over ten-year-old book on a subject – relationship marketing - that has grown in importance with the spreading of the Internet, e-commerce and of what’s become know as “big data”. Evert Gummesson is Professor Emeritus of Service Marketing and Management at the... Further Reading...  Link to Amazon...