Godin, Seth – Permission Marketing

Pocket Books, 1st edition 1999 – paperback edition 2007, [Business] Grade 3

This is a book from the recent past about the future of marketing. With remarkable foresight the entrepreneur, Internet guru and author Seth Godin in 1997, when he wrote this book, foresaw the change in marketing practices that some in the profession still struggle to understand. In some... Further reading... Link to Amazon...